As some of you might know, I am currently having an internship at one of the most inspirational and creative visual merchandising showrooms (and company) in Amsterdam; Frans Beekwilder. Let me start with a summary about Beekwilder:
Beekwilder supplies products and services to companies and institutions to create an outstanding product presentation and to visually support your brand.They are convinced that a good, commercial presentation can contribute to attract the right customers in higher numbers. They ensure that both national and international companies can create good product presentations together with our experts and products. Their dream is to be able to add the P for presentation to the P’s in the marketing mix.
I would love to tell and show you more about Beekwilder, but be patient; that post is also on its way! First I want to tell and show you guys about one of the greatest events of the year at Beekwilder: ‘Etalage van het jaar’ in other words; Window/Presentation of the year competition! During this election, many entrepreneurs and visual merchandisers are sending their beautiful presentations to Beekwilder, in order to be voted on. Every year, the jury, which are professionals in visual merchandisers, are coming over in order to nominate the best out all of these amazing and creative presentations. This years’ jury:
- Klara Varosy: Visual Display Designer for i.a. Anthropology New York
- Nicolle Miljoen: Window Designer at Didi Fashion
- Isis du Jour: VM Specialist at Siebel Jewelry
Personally, I find it hard because the VM level was higher than I expected! During this competition, it is all about craftsmanship and creativity. And I can tell you, this competition is for real. The store with the most votes, gets a inspirational weekend trip to LONDON! Isn’t it lovely? (British accent)
The day of the final nominated stores was all about chitchat, nice drinks and food, guided tour by bike through Amsterdam (spotting windows) and last but not least: THE FINAL NOMINATION! Although all the nominates created amazing something amazing; there is only one winner with the best window presentation: LUTZ! Want to see the nominates? CHECK OUT HERE! But first…… The photos 😉